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“Improving the quality of life for our communities by making the Borough a safer, healthier, cleaner and more sustainable place for all to live, learn, work and invest in.

By 2020 we want Stafford Borough:

To have a vibrant, prosperous, sustainable economy and environment by

• Securing conditions for a thriving economy, where all businesses are supported in their development and long term sustainability.
• Promoting innovation and nurturing enterprise so that new businesses are given every opportunity to develop and grow.
• Being a place where the environment is protected and enhanced and a sustainable way of life is promoted, supported and delivered.

To have a Borough where all members of our communities are safe and feel safe by

• Being an area where all members of the community are secure and free from fear of crime in their homes, places of work or study, in the street, town centres and the countryside.

To have a protected and enhanced environment by

• Proactively preparing for and adapting to climate change.
• Increasing the understanding and awareness of sustainable development so that everyone is able to contribute to it.

To be a Borough where all our members feel Included in society, live longer, healthier and more contented lives by

• The promotion of healthy lifestyles and general wellbeing.
• Being a place where a strong sense of inclusion within the community, is promoted - one that enhances the quality of life for all and enables everyone to actively participate in society.

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Our Vision

'It is our fifteen year vision to improve the quality of life for all our people, by increasing economic prosperity, improving local services, and developing partnership working'

We will only achieve our vision by working together to achieve four overarching priorities:

A vibrant, prosperous and sustainable economy

Staffordshire will be known regionally and nationally as a high knowledge, high value added, high skilled inclusive economy.

Our County will be recognised as a place of innovation, enterprise and entrepreneurship, where new businesses thrive and survive, are profitable and contribute to the prosperity of our communities.

Staffordshire will contribute significantly more to the West Midlands Gross Value Added and enjoy greater competitiveness, than it currently does. There will be greater amounts of knowledge based employment and levels of research and development.

Our workforce will be better skilled with everyone having the opportunity to develop and improve their skills and achieve their full potential.

Strong, safe and cohesive communities

Staffordshire's communities and citizens will feel safe and be safe, and the fear of crime and actual crime, particularly violent crime will be reduced.

Our communities will benefit from accessible, integrated and responsive services, which meet their needs and which they have had a voice in shaping.

We will be known for our enterprising and thriving third level sector, which is rooted in our communities.

Across the County a social enterprise culture will exist, which plays an important part in raising skills and aspirations and in the delivery of key services such as recycling, caring and domestic services.

Our communities will continue to benefit from a strong cultural provision, which enriches everyone's quality of life.

Improved health and sense of well being

All Staffordshire's people will benefit from equality of opportunity and access to the resources they need to improve their health, well being and quality of life.

Our citizens will be encouraged to lead healthier, more active lives and make healthier choices.

The emotional health and well being of the most vulnerable members of our communities, especially our vulnerable children and older people will be improved.

Our county's older people will be empowered to live independently and have greater choice and access to the services they need and want, as well as being provided with opportunities for employment and education.

A protected, enhanced and respected environment

Staffordshire will be known for its rich biodiversity, which is protected, restored and enhanced for both its own right and because of the benefits it contributes to our own well being.

The County will also be known for its diverse and unique built and historic environment. Staffordshire will contribute to be a high quality visitor destination based on a range of tourist attractions, pleasant countryside and natural environment. Tourism in the County will lead the way in 'green tourism', demonstrating good environmental practice to its visitors and the industry.

Every community, whether rural or urban will be able to make use of an effective, accessible and affordable transport network, developed in a sustainable manner, with increased use of public transport, cycling and walking as a proportion of total transport.

Together as individuals, businesses and communities, we will have greatly increased our ability to adapt to and cope with environmental challenges, in particular climate change and extreme weather events.

We will manage our waste effectively and there will be zero waste to landfill.